Today Carers Trust have launched the new COVID-19 ‘Living Safely This Winter’ Campaign. This campaign builds on from our ‘Living Safely For All Of Us’ campaign by re-emphasising the need for us all to live safely this winter through key COVID safety behaviours in order to protect ourselves, loved ones, our community and NHS. A core element of this campaign is advising the public to do a LFD test before mixing with others, travelling or visiting busy places. This campaign will run initially on TV, Radio, Out of Home, Digital and Social channels for the next four weeks.

Carers Trust

VIEW THE LIVING SAFELY THIS WINTER TV AD VIA YOUTUBE HERE

Stakeholder Toolkit

The ‘Living Safely This Winter’ Stakeholder Toolkit attached includes the following:

  • Campaign Overview
  • TV ad with 10 second cut-downs and radio ad
  • Social animations and static images with suggested copy (Formats including 1:1, 16:9, 9:16)
  • A3 and A4 posters encompassing all behaviours
  • A3 and A4 editable posters
  • Web banner and email signature assets
  • Visiting Scotland assets:
  • Social animations with suggested copy
  • A3 and A4 posters encompassing key behaviours relevant to people visiting Scotland

CLICK HERE TO VIEW PDF

Campaign Assets

All campaign assets can be downloaded via the links contained in the Stakeholder Toolkit, but links to specific assets are below:

THE ‘LIVING SAFELY’ TV SOCIAL CUT-DOWNS CAN BE DOWNLOADED VIA WETRANSFER HERE

THE ‘LIVING SAFELY’ TV SOCIAL STATICS AND COPY CAN BE DOWNLOADED VIA WETRANSFER HERE

THE ‘LIVING SAFELY’ VISITING SCOTLAND ANIMATIONS CAN BE DOWNLOADED VIA WETRANSFER HERE

THE ‘LIVING SAFELY’ POSTERS CAN BE DOWNLOADED VIA WETRANSFER HERE

THE ‘LIVING SAFELY’ RADIO ADVERT CAN BE DOWNLOADED VIA WETRANSFER HERE